Our goal is to provide you with a safe, smooth, efficient experience and we take certain steps to protect your information. Collection of information is usually grouped into three categories: Personal Information, which is information that is personally identifiable to a specific visitor, user or member (further defined below), non-personally identifiable information, which is information that is passively collected and information you may provide that is traceable to a computer or device but does not include Personal Information and is therefore not traceable back to you and cannot be used to identify a specific visitor, users or member (further defined below) and aggregate information, which is general demographic information collected from large numbers of Site visitors and users of Services that does not identify any individual member and is aggregated into statistical data and information. We may use or disclose non personal and aggregate information about you with third parties for any purpose, including but not limited to describe our user base to current or potential partners, investors, hotels and advertisers, to understand and more fully describe market needs and user preferences and to make recommendations to visitors, users and members of the Site. Depending on the circumstances, we may or may not charge third parties for this information, or limit the third parties’ use of such information. You agree that we may use your Personal Information for any or all of the following reasons:
- To provide customer support, products and services you request;
- To record your preferences, makes reservations and discuss your reservations;
- As permitted by and to company with, any legal or regulatory requirements or provisions;
- To resolve fee and billing disputes;
- To audit compliance with our policies and contractual obligations;
- To prevent potentially illegal or prohibited activity;
- To market to you regarding our products, services, and promotional offers and the products, services and promotional offers of others;
- To customize and improve our Site and Services, advertising and marketing; and
- For any other purpose to which you consent.
- Your responses to the offerings and advertisements presented on the Site;
- Information about the Site, Services or features that you use, and how frequently you use them;
- Commercial, transaction-related information (such as credit card or other preferred means of payment, billing or shipping information, or a history of products purchased through the Site);
- Your responses to or entries for hotel and travel related surveys, sweepstakes, and contests and requests for services, products, newsletters or information;
- Customer service information about you as a user of the Site, including any suggestions you submit to us for review;
- Dispute resolution, correspondence through our Site, and correspondence sent to us;
- Your activity on the Site, and information you may send to us in the form of a photo, testimonials and writings;
- Other supplemental information from third parties;
- Information we ask you to provide to authenticate yourself; and,
- Information from other companies, such as demographic and navigation data
When you make a reservation for someone else through the Site, we will request personal Information and travel preferences about your travel companion. Please be sure that you have received consent from your travel companion prior to providing us with their personal information and travel preferences.
Some of the ads you receive on Site pages are customized based on predictions about your interests generated from your visits to the Site (“Behavioral Advertising”). Surface Travel adheres to the Self-Regulatory Principles for Online Behavioral Advertising (the “Principles”), developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet and mobile devices. To learn more about the Principles, and how to opt-out of Behavioral Advertising please go to www.aboutads.info.
The Site and our e-mail messages may contain a small graphic image called a web beacon that monitors and collects certain limited information about the viewer of the web page or e-mail message. Web beacons typically are very small (generally 1-by-1 pixel) and invisible to the user, but, in general, any electronic image viewed as part of a web page or e-mail message, including an advertisement or HTML content, can act as a web beacon. We may use web beacons or similar technologies for a number of purposes, including without limitation, to count visitors to our web pages or to monitor how our users navigate the Sites, and we may include web beacons or similar technologies in e-mails in order to count how many e-mails (or particular articles, links, etc.) that we send are actually opened. Additionally, our advertising providers may use web beacons or similar technologies to personalize and measure the effectiveness of their advertisements using data gathered over time from users of the Sites.
Upon visiting the Site, we may collect and store your browser type and IP address to help diagnose problems with our server, to administer the Site, to help identify and analyze user trends, to customize content and advertisements offered to you, and to gather broad demographic information for aggregate use.
Please note that whenever you publicly disclose information about yourself online (e.g., through email, social networking platforms, survey questions, message boards, or similar web pages), such information may be collected, exported and used by us in any manner we elect and may also be used by people that you do not know. Posting personal information in public places may result in unsolicited communications, including unwanted email messages or other forms of contact. Always be smart about the information you provide online. We bear no responsibility for any action or policies of any third parties who collect any information you may disclose on the Sites.
In addition to information that you provide or we collect through the Site and Services, we may verify or collect certain information about you from third parties. We may combine this third party information with information we have already collected from you via the Site and Services and use this information for a variety of reasons including customizing content made available to you, provide promotions and marketing offers tailored to your preferences and to improve the content of the Site and to help identify and analyze user trends, and to gather broad demographic information for aggregate use. Information received from third parties may include the following:
- Your activity on certain third party sites or services for which you have consented to connect or share through your account on the Site;
- Information from other companies, such as demographic and traffic data; and,
- Other information from your interaction with our Site, services, content and advertising, collected by third party advertisers or providers including computer and/or mobile device connection and location information, browser type, statistics on page views, traffic to and from the sites, ad data, IP address and standard web log information.
The Site offers online hotel and travel related services, which you make arrangements through our Site and who fulfill your arrangements. The hotel and travel-related services, you make arrangements with, will ask you to provide certain Personal Information, including credit card or other payment data. By making arrangements through this Site, you are authorizing us to disclose to suppliers the information required to complete the reservation and deliver the Services. The financial information that you provide will be used by Surface Travel or its partners to bill you for products and services that you request and for any other uses to which you have consented. By giving the Site your payment data and related Personal Information, you are authorizing us to give that information to the merchant and credit card company and/or you are authorizing Surface Travel’s partner directly to confirm and fulfill your order. In addition, Surface Travel and/or our partners will use contact information from the order form to fulfill your orders and for customer service purposes. Surface Travel will not otherwise use or distribute your financial information without your prior approval.Other Third Parties
Surface Travel may share or transfer the information it collects with third parties including vendors, service providers, advertisers, contractors and Surface Travel agents acting on behalf of Surface Travel and who help to operate the Site. Examples of such service providers include third parties that provide processing, storage, technical or fulfilment services, data analysis, customer service and emails, audio and video streaming, Surface Travel may provide these companies with access to user information, including Personal Information, to carry out the services they are performing for you and Surface Travel. While Surface Travel may use third party analytics providers to evaluate and provide Surface Travel with information about the Site and Services, the Site audience and Site content, Surface Travel does not share Personal Information with these analytics service providers, but the providers may set and access their own cookies, web beacons and embedded scripts on your device and they may otherwise collect or have access to information about you, including Non Personal Information.Third Party Content
Surface Travel may not own or operate all applications, Services or websites (e.g., Hotel and other travel related websites) accessible through the Site, or otherwise made available to you by Surface Travel. Similarly, data may be collected through applications owned or operated by different parties on a particular device or through a particular application for the purpose of delivering ads or providing advertising related services or statistical reporting. As a result, when you use these third party applications or websites, we may share your information along with the location of your computer or mobile device to enable your use of such services and for age verification and security purposes, and to allow visitors to contribute to marketing research via third party measurement software included within the application among other purposes. Surface Travel may offer you the option to connect your activity on the Site with certain third party services such as Facebook, or Twitter (“Third Party Services”). When you consent to publish your information or activity on the Site to any Third Party Services, such information will be viewable by the communities on such Third Party Services and may be used by such Third Party Services in accordance with their posted privacy practices, or if another member in your friend list uses a third party application or website, it may receive your non-private member information so that you may be separately linked with your friend. If third party applications or websites seeks any further information, your consent should be requested. We cannot guarantee that such applications or websites will follow our privacy practices, so we encourage you to always review their information sharing policies and to report any application or website that may be in violation of our privacy practices.Surface Travel Employees, Vendors and Contractors
Our employees, agents and contractors shall have a “need-to-know” business reason to obtain access to your Personal Information. We may share your Personal Information with those who help us manage or provide content or other services for the Sites (e.g., forum administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes. Such outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your Personal Information to provide the Sites with a specific service and not for any other purpose without your consent. We may also provide your Personal Information to a third party where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires sharing your Personal Information. We also may share your Personal Information with any affiliated companies and partners if we have a business reason to do so.Legal Compliance
We may access or disclose your Personal Information without your consent in order to: (i) protect or defend our legal rights or property, including those of our affiliated companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of other users of the Sites or members of the public, including responding to claims that a listing or other content violates the rights of others, or protect anyone’s rights, property, or safety; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process.
The following sub-headings apply only to the extent that registration is available on the Site.Access to Personal Information
You have the opportunity to correct, update or remove Personal Information you have provided to us at any time. Upon entering the Site, you may sign in using your previously issued login name and password. After signing in, click on "My Page" and you will have the option of either modifying or deleting your profile settings through the “Edit Profile” or “My Account” links. “My Account” may contain your email address, name, and password settings and related travel information. It may also contain other information so that you don’t need to re-enter it each time you make a reservation. Further it may contain details about your participation in our loyalty or awards programs and travel preferences. We may also keep all other information you have elected to provide to us. We will also retain in your My Account, the Personnel Information of individuals for whom you have made reservations on your behalf. If you have forgotten your login name or password, click the "Forgot your password?" link, and following verification, your login name and/or password will be sent to your email address.Opt-Out
You may opt-out of receiving e-mail communications from us at any time by either following the instructions to unsubscribe within an email you receive from this Site or by logging in to your account and selecting “Email Alerts” under the “My Account” link. As explained above, if you choose not to provide us with information sought on registration or sign up forms, it is possible that you will not be able to access or use certain features of certain Sites.
Although we make every effort to ensure that our e-mail list is safe, the Internet is such that we cannot guarantee that our list is invulnerable to attacks. If you believe there has been a breach of our security, please contact us at once at helpdesk@Surface Travelhotels.com.
We will retain your Personal Information in our database in accordance with our standard policies and applicable laws. This period may extend beyond the end of your relationship with us.