A glamorous scene emerges following a $25 million refit.

In a city made of movies and dreams, the flamboyance of W Los Angeles West Beverly Hills fits right in. The property’s social scene centers around the outdoor pool and bar, a palm tree-ringed lounge dressed in coral and royal blue. Designer Thom Felicia channeled California vibes for the space, installing airy cabanas and transforming an Airstream trailer into a floral-patterned bar. Interiors, however, feel more like a nightclub than a beachside hangout. Dawson Design Associates set the dramatic stage with in a textured blend of hyper modern furniture, neon tones, and teardrop glass chandeliers. By nightfall, a seductive tone takes over the hotel’s main restaurant, a low-lit STK steakhouse. Upstairs, the vivid palette abates in the property’s 297 rooms and suites, where backlit, floor-to-ceiling headboards, ombré side tables, and Eames desk chairs adhere to a calm, ocean-inspired palette. Windows open from each room onto views of the sprawling L.A. landscape, reflecting its own singular brand of glitz.