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As an early customer,
we'd like to give you a gift:
$25 off
your first booking


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As an early customer,
we'd like to give you a gift:
$25 off
your first booking
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Inside Hotels



We've sent the $25 promo code to .





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An uber-glamorous atmosphere straight out of a movie

You know a hotel is good when even the pillows are grinning. The lip-shaped cushions are just one of the many quirks that hotel maestro André Balazs has dreamed up for his second New York Standard, located in the East Village. The boutique-style guest rooms, done in white with hardwood floors, feel homey and open with floor-to-ceiling windows, a courtyard view, and cozy king-sized beds. Amenities include jumbo HD screens, Bluetooth speakers, and mosaic-tiled bathrooms, plus three different bathrobes (canine version included). However, the outlandish details make the hotel pop. Rough night? An old-time concession stand sells condoms and Advil, as well as Hettie Jones’s poetry—in honor of the poet who resisted Balazs's renovations to the building. The concierge stand resembles a haven with its Art Deco glass and red-globe posts recalling a finish line. Even the hotel signs are upside down, proving the Standard is anything but. Across the street sits Narcissa, the hotel’s restaurant, where Michelin-starred chef John Fraser serves California-style cuisine, with many ingredients sourced from Balazs’s Hudson Valley farm. Here, Balazs moves beyond providing cool extras: he’s crafted an uber-glamorous atmosphere straight out of a movie, one that pervades all of the Standard.



Understated
Grand



25 Cooper Square
New York City
Location